Facebook’s buyout of Parse can help mobile app developers find relevant users

Facebook has recently acquired Parse which happens to be one of the favorite development mobile app development platform based on cloud. With mobile app development tools based on the cloud, Parse has been used by a lot of mobile app developers to create cross platform applications on iOS, Android, Blackberry and Windows. The platform has been quite popular with app developers and has lead to the creation of more than 60000 apps. Facebook hiring Parse clearly indicated that it wanted to be more valuable with respect to remaining a social layer between people and the various OS environment.

So how does acquiring Parse help Facebook?

Many analysts thought over the possibility of seeing a brand new ecosystem beside iOS and Android. This is what a matured and stable cloud platform for mobile app development would generally mean. But going head on with a mobile OS will not be a very good thing for Facebook. The company does not make devices and do not have free services like Google to pull it off. Rather this acquisition is based on getting even closer to the mobile app development world and helps them find the right customer from day one. The apps are cool but not even the android play store has a built in search function which is substantial. Select a particular category and only handful apps are doing well at a time. It really needs sheer amount of luck and patience to see your app becoming a hit. But now with a standing crowed of mobile app developers, Facebook can channelize the banner ads of apps according to various demographic variables. Thus before the app is ready, app developers can strategize whom to target and how the app should feel like. After the completion of any project, systematic targeting can be done which can make Facebook a valuable tool for app discovery.

Another advantage can be the close association of developers with FB and an FB version of an app. This can further generate more awareness about the apps developed for mobile OSs and people can be redirected to the app store to install the same.

The idea of acquiring Parse might help Facebook become more valuable for mobile app developer as well as for a regular facebooker.